REPRESENTAÇÕES SOCIAIS DA MULHER BRASILEIRA NO CONTEXTO DA RECENTE IMIGRAÇÃO INTERNACIONAL ENTRE BRASIL E PORTUGAL: UMA ANALISE POR MEIO DO YOUTUBE

Abstract

This study aims to understand how the Brazilian woman constitutes the Social Representations (SR) of gender through YouTube in the context of recent international migration between Brazil and Portugal. The recent growth of Brazilian immigration in Portugal constitute new social relations and representational contents dispersed in the communication processes. The genre as a constituent of SR brings the female presence in the migration process re-meaning studies on immigration that was only thought from the male presence. The YouTube has been the source of this choice for the development of research to understand what is most popular among video sites, enabling international communication among users. The collection of videos happened from August 1st to December 31st, 2010. This period does not follow the date of posting the comments, it's just a way to organize and maintain the data. It can't be forgotten that the source is dynamic. Through the exploration of the uploaded videos: Brazilian Immigration in Portugal, Brazilian Women in Portugal, Brazilians / Portuguese and Brazilians / Mestizos, there was the ability to analyze the meanings that are present in the SR of these videos about the Brazilian immigration in specific about women, created by Portuguese, using the discourse analysis. The results show that the presence of coloniality between Brazil and Portugal and the proximity to the language facilitates the migration process, but makes the experience of immigrants more difficult. Besides these factors, it was clear that the signification produced by the Portuguese who associate the immigrants to the illegality and exploitation, at the same time that they associate joy and tropicality sensuality. In particular Brazilian women, whose characteristics are identified by their corporeality. Anyway, the contents mixed representational elements of permanence and change that characterize the socio-spatial relations between these two social groups.